The Pac-12 Network might be ready to make its next deal and ensure that the second week of Pac-12 games will be ready to go on the air on AT&T U-Verse.
Pac-12 Networks and AT&T U-Verse are close to finalizing a deal that would bring the former’s programing to the latter’s 4.5 million television subscribers in the next week, according to a Pac-12 school source briefed on the negotiations.
U-Verse would be another big feather in the cap of the Pac-12, which could use some good PR after all the struggles it's had with getting DirecTV to sign on. Getting the largest teleco carrier to sign on to watch the Pac-12 would be a significant victory for the Networks and ensure that its viewership keeps growing.
If this deal comes to fruition, this puts even more pressure on DirecTV to come to the table with Pac-12. The more competitors that sign up to show U-Verse, the better. The satellite carrier seems like it'll only be brought to negotiating the deal the Pac-12 wants when there are enough big carriers signed up to carry the Pac-12 Network and enough of DirecTV's members start leaving.
All in all, the Pac-12 will be pretty happy if a deal comes along very soon.