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Pac-12 Network: DirecTV Takes A Backhand To The Conference

You know, if the Pac-12 Network and DirecTV were really negotiating with one another, I doubt we'd see nonsense like this from one side.

Seriously, who goes about naming five other college conferences, particularly when four of them are doing nothing similar to what the Pac-12 is trying to do? Is the satellite company just trying to tell the rest of the world that the conference they're dealing with is being difficult in hopes they'll get a better deal?

DirecTV and the Pac-12 seem to be in a holding pattern right now. The Pac-12 wants things done their way (which is the way they've done things with all their other partners), and DirecTV isn't willing to budge and wants things done on their terms (which would mean in turn that the conference would have to renege and offer similar deals to their partners). It's rather nasty business, and each side seems to think the other will fold. Larry Scott doesn't seem willing to go any further, and isn't willing to take the plan the satellite carrier offered out. DirecTV has yet to show any signs that they're budging from their current plans regarding the network.

Hence, holding pattern, and passive-aggressive name-calling. That's where we're at here.