The Pac-12 continues to move forward in its attempts to modernize for the new decade. The conference sites have been mostly overhauled for a more fan-friendly approach. Everything has been streamlined to ensure a more focused approach within the network. And now the conference has taken the next step with relaunching Pac-12.com into its newest iteration.
The Pac-12 has prided itself on making it fan-friendly, particularly with regards to its digital side. The Pac-12 has almost archived all of its video content online for future reference. They have seven TV networks ready to stream online for all of their cable services. They have great features ready for mobile devices like the iPad, iPhone, and Android-capable devices. And everything is ready to go just in time for its second season of existence.
Here is the press release.
SAN FRANCISCO, CALIF. (August 21, 2013) - Pac-12 Networks has re-launched Pac-12.com as part of a unified network of digital properties that includes 10 of the 12 schools official athletic sites (OAS) within the Pac-12 Conference. The new Pac-12.com is built on the same open source Drupal CMS platform that is used extensively across the Pac-12 Universities' academic digital properties. The re-launch is part of the Networks' efforts to create the ultimate integrated media network that connects fans to their favorite Pac-12 teams, student-athletes and schools.
Among the enhanced features on the new Pac-12.com is a fan experience centered around the 3,500-plus live sporting events each year featuring Pac-12 teams. Each of those events will now have its own webpage where a variety of related content will be available to fans pregame, during the game, postgame and beyond, including the latest news, interviews, storylines, live video and highlights as well as ticket information and venue directions.
Taking a mobile first approach to the re-build, the Pac-12 has incorporated ‘Responsive Design' throughout its entire digital platform, optimizing the navigation and content experience for fans on desktop, tablet or mobile devices.
With its San Francisco/Silicon Valley base, Pac-12 Networks has tapped into the substantial network of tech companies and aligned itself with the industry's leading innovators in video, social media and open source and content management in building the new Pac-12.com. Partnerships with NeuLion, Acquia, Phase 2, Ooyala and SnappyTV have helped the Pac-12 build a cutting edge digital platform that is designed to super serve Pac-12 fans.
"We have been focused on creating a next generation publishing platform for Pac-12 fans that delivers great content around our events and has the flexibility to continue to grow and evolve really quickly with changes on the web," Pac-12 Networks Vice President David Aufhauser said. "Pac-12.com is now an event and video-centric site that is optimized for mobile and has a heavy emphasis on social media, allowing Pac-12 fans to engage with each other around Pac-12 events and their favorite teams like never before."
The new Pac-12.com site also offers a larger digital presence of Pac-12 Networks content with pages dedicated to original studio shows and edited series including Pac-12 Football Weekly, Pac-12 Sports Report, Pac-12 Playbook and The Drive, as well as bio pages providing more background on Pac-12 Network personalities.
Additionally, fans who receive Pac-12 Networks through their cable or satellite provider will have access Pac-12 Now, Pac-12 Networks' ‘TV Everywhere' service. Live streaming events over and above those shown on the Networks will also be showcased, as will video features, highlights and other essential stories for fans.
Here are some screenshots of the new site.
What are your thoughts on the new Pac-12.com? Let us know in the comments!