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Pac-12 Network: DirecTV Deal Reportedly Won't Happen This Week

No deal will happen between the Pac-12 Network and DirecTV this week.

It seems the Pac-12 and DirecTV are willing to stake out their positions and stare-off at each other for another week.

You'd have to guess that DirecTV isn't that interested in this week's slate of programming to be pushed into signing an agreement that might not suit their needs. Not one of these games features a major conference team facing off with a major conference opponent. Three of the games scheduled are cupcakes, and the other three are contests featuring mid-majors. It's just not enticing enough of a slate for the satellite service to be worried about getting dented too much by their subscriber base.

So if you have a satellite provider and are looking for the Pac-12 Network, it looks like you're just going to have to wait.

Now the Pac-12 will just have to hope DirecTV bleeds customers the next few weeks, particularly from its West Coast subscriber base. If enough people jump ship, it might be enough to convince DirecTV to come to the table soon enough for Week 2 action. But the longer the standoff goes on the bleaker it looks.

DirecTV seems to be banking that not enough people will cancel their service and will stick with them until the marquee games start not being shown (like Cal-USC in Week 4). Until then, they're willing to dig in and wait for the Pac-12 Network to accept whatever their terms are.

Go to I Want Pac-12 Networks to continue your demands for DirecTV service; or better yet, call up DirecTV directly and tell them you're switching carriers because of their decision. The pressure needs to be kept on DirecTV.