The Pac-12 Network isn't beating around the bush in its fight to force its viewers away from DirecTV. The switch campaign is in full force and it'll start taking full effect today.
The latest campaign is a nice little 30 second set of commercials that are pretty funny and irreverent, and they also feature animals. Animals!
Arizona St. Sun Devils
California Golden Bears
Oregon St. Beavers
Washington St. Cougars